Client: Bella Napoli Pizzeria
Industry: Restaurant (Italian / Pizza)
Location: Austin, Texas
Primary Focus: Google Business Profile (GBP), Local SEO, “Near Me” Searches
Time Period: March 2025 – August 2025
Website: bellanapolipizzeria.com (example)
Overview
Bella Napoli Pizzeria is a locally owned Italian restaurant competing in a highly saturated food market where visibility on Google Maps and “near me” searches directly impacts foot traffic and phone orders.
The goal was to increase Google Maps visibility, calls, and direction requests without relying heavily on paid ads.
Key Results (6 Months)
14,620 Google Business Profile views
1,184 customer actions from GBP
412 calls from Google Maps
536 direction requests
Top 1–3 Google Maps rankings for multiple high-intent keywords
Consistent visibility for “pizza near me” and cuisine-based searches
The Challenge
Restaurants face unique local SEO challenges:
Extremely competitive Google Maps results
Heavy reliance on “near me” and mobile searches
Inconsistent GBP optimization and outdated photos
Reviews existed but were not leveraged strategically
Website lacked structured local relevance
Bella Napoli needed sustained visibility, not short-lived ranking spikes.
Goals
Increase Google Maps visibility for high-intent food searches
Drive more calls and direction requests
Improve rankings for cuisine + “near me” keywords
Strengthen trust signals (reviews, photos, engagement)
Build a repeatable local growth system
Strategy & Execution
We implemented a restaurant-specific local SEO framework focused on Google Maps dominance.
1️⃣ Google Business Profile Optimization
Rewrote business description with cuisine + local intent
Optimized primary & secondary categories
Added structured services (dine-in, takeout, delivery)
Published weekly GBP posts (offers, menu highlights, events)
Implemented consistent photo uploads (food, interior, team)
Added Q&A content to pre-answer common customer questions
2️⃣ Review & Trust Signal Strategy
Implemented a post-visit review request system
Responded to all reviews with keyword-rich, natural replies
Highlighted popular dishes in review responses
Increased review velocity without incentives
3️⃣ Local Website SEO
Optimized homepage for “Italian restaurant in Austin”
Added menu schema and local business schema
Improved internal linking between menu, contact, and location pages
Optimized title tags for conversion-driven local intent
Results Breakdown
Google Business Profile Performance
(March 2025 – August 2025)
Total profile views: 14,620
Customer actions: 1,184
Calls: 412
Direction requests: 536
Website clicks: 236
Device & Platform Insights
Google Search (Mobile): 76%
Google Maps (Mobile): 15%
Desktop (Search + Maps): 9%
📱 Mobile searches accounted for the vast majority of customer actions.
Top Search Queries
“pizza near me”
“italian restaurant austin”
“best pizza in austin”
“pizza delivery near me”
“italian food near me”
Keyword Ranking Highlights (Google Maps)
pizza near me — Top 3
italian restaurant austin — #1
best pizza in austin — Top 3
pizza delivery near me — Top 5
italian food near me — Top 3
Why This Worked
Instead of chasing vanity traffic, we focused on:
Google Maps engagement signals
Mobile-first intent
Review velocity and relevance
Consistent GBP activity
Clear cuisine + location alignment
This resulted in more calls, more walk-ins, and higher table occupancy during peak hours.
Next Growth Opportunities
To scale results further:
Add neighborhood-level content pages
Promote seasonal menus via GBP posts
Increase branded searches through social amplification
Optimize for “best + cuisine” searches
Track conversions with call tracking & POS data
Want Similar Results for Your Restaurant?
If your restaurant depends on local visibility and walk-in traffic, we can help you:
Optimize your Google Business Profile
Rank for “near me” food searches
Increase calls, bookings, and directions
Build long-term local dominance
👉 Get a Free Restaurant Local SEO Audit 👉 Book a Strategy Call
Want Similar Results for Your Business?
If your business depends on local visibility and inbound calls, we can build a proven Local SEO and Google Business Profile system for you.
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